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Design Dynamo

Generate value, reduce risk, and create better.

Customer experiences, system processes, and AI integration.

Observe

Evolve challenges into opportunities with human-centered, system-aware inquiry.

Reflect

Ignite cross-functional reflection and collaboration to spark emergent possibilities.

Act

Unify from across the enterprise, share a common story, and make together.

View Case Studies
Design Dynamo @isarthurgrau

Selected human- and system-centered methods applied during each Dynamo phase.

Frame the challenge. Gather people and resources.

Natural Intelligence

 Artificial Intelligence

Human activities

One-minute mind,
Ten-minute mind,
25/5 time box.

System activities

Container building,
Challenge brief,
Stakeholder model.

Machine activities

Problem scoping,
Data mapping,
Resource selection

Empathize with users & learn system dynamics.

Natural Intelligence Artificial Intelligence

Human activities

Empathy walk,
Sensing journeys,
Universal empathy map.

System activities

Ride alongs, shadowing,
Journals, sorting,
System diagram.

Machine activities

Data acquisition,
exploration,
cleansing.

Organize, themes, surface insights, & discover opportunities.

Natural Intelligence

Artificial Intelligence

Human activities

Body scanning,
Seven generations activity,
Journaling, sketching.

System activities

Affinity maps & Journeys,
3D modeling,
How Might We statement.

Machine activities

AI model selection,
training, & development,
Prompt development.

Propose new ideas, fail often, & evaluate viability.

Natural Intelligence

Artificial Intelligence

Human activities

Generative listening,
Body scanning,
Stuck practice.

System activities

Lo-Fi, rapid prototype,
Service blueprint,
4D modeling.

Machine activities

AI Model evaluation,
validation,
Data refinement.

Build, create, prototype, make.

Natural Intelligence

Artificial Intelligence

Human activities

Gifting & gratitude,
Circular breathing,
Laughing, sharing meals.

System activities

Service blueprint,
Playable prototype,
MVP.

Machine activities

Deployment and integration,
User testing, training,
iteration.

Test, train, document, and repeat.

Natural Intelligence

Artificial Intelligence

Human activities

Box breathing,
Body scanning,
Gratitude activities.

System activities

User testing, effort scoring,
Training. iterative scaling,
Retrospective.

Machine Activities

Monitoring, maintenance,
iterative error reporting,
scaling.

Cases

Special Projects

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Gratitude_x – How gift economy influences learner attitudes in a massive open online course

Abstract Massive Open Online Courses or MOOCs have grown in membership and influence since their introduction at the beginning of the 21st century. Research on these courses and their communities has focused primarily on learning outcomes for participants and economic...
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@2:50 daily insight experience

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Peculiar Produce – The Alphabet Book

Peculiar Produce presents opportunities to learn about uncommon foods and discover the names of children from different cultures. With its alliterative text and aspirational vocabulary, the book encourages discussion around variety in fruits and vegetables while...
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Designers see the future – to find insights

Originally published at MassArt Design Innovation (updated here) Designers see the future, specifically when surfacing insights. Seeing the end is a multi-step process for the designer, forming wisdom from the body of research about midway. It's hard. I pace around...
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How might we…?

Share your challenge with me on LinkedIn and let’s find out.